Monday, October 09, 2006

Architecture of The Powers of Ten

This classic 9 minutes film by Charles and Ray Eames shows not just the powers of the satellite and the microscope in their exponentially detailed views of our world, but the power of a short film to seduce, amuse and inform us.

The Eameses pretty much invented what we now call the "industrial film" and though they were interested in making information entertaining, they never stooped to mesmerizing tricks to keep our attention or using condescending language or set-ups to make us feel "smart".

This film has the all the force of architecture: the power to teach us a new way of seeing.

No comments: